BEST ASPECT RATIOS FOR INSTAGRAM

Choosing the right aspect ratio for your Instagram posts isn’t just about fitting the platform—it’s about maximizing engagement and visual appeal. Here's a quick guide to help you make the most of your content:

Feed Posts

• Square (1:1):

  • Dimensions: 1080 x 1080 pixels

  • A classic, visually consistent format ideal for all types of posts.

• Portrait (4:5):

  • Dimensions: 1080 x 1350 pixels

  • Best for vertical images, as it takes up more screen space and captures attention.

• Landscape (1.91:1):

  • Dimensions: 1080 x 608 pixels

  • Perfect for wide shots, but it uses less screen space compared to portrait mode.

Stories & Reels

• Vertical (9:16):

  • Dimensions: 1080 x 1920 pixels

  • Full-screen vertical format that’s optimized for immersive, mobile-first viewing.

Carousels

• Keep aspect ratios consistent throughout the carousel (e.g., all 1:1 or all 4:5) for a cohesive look that maintains viewer interest.

Tip:

Portrait (4:5) is the most effective aspect ratio for feed posts because it maximizes screen space and engagement.

Choosing the right aspect ratio for your posts, enhances your content’s visual impact and ensure it stands out on Instagram. Ready to take your photography to the next level? Let me know if you need tips on optimizing your images!

As always, best of luck!

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